Meta ads strategy in Dubai
Last updated By Muhammad Raza
RZ Designs plans Meta ads (Facebook and Instagram) for brands in Dubai and the UAE. The focus is a creative system, the ads people actually see, backed by clear audience targeting and a campaign structure that can scale. It's run by Muhammad Raza, who designs the creatives himself and built a 14M+ view Instagram audience organically with RZ Diecast.
What's included
- Campaign architecture. How campaigns, ad sets and budgets are structured for testing and scaling.
- Audience targeting. Who sees the ads, from broad audiences to retargeting past visitors and customers.
- Creative system. Feed, story and reel formats, with hooks and layouts built to test quickly.
- Ad design. The creatives themselves, on brand and made for the platform.
- Reporting. Clear updates on what's working and what changes next.
How it works
- Seven questions. You tell me about your product, customers, budget range and timeline.
- Scope and quote. We agree the goals, the budget and what's included.
- Creative and set-up. The first creatives are designed and the campaigns are built.
- Test. Creatives and audiences are tested to find what works.
- Scale. Budget moves to the winners, and new creatives keep the results fresh.
Proof
- ScaleHaus Diecast: building the Meta ads creative system and campaign architecture for a UAE diecast store. This work is ongoing; see the ad creatives in the case study.
- RZ Diecast: my own brand, grown to 14M+ Instagram views and 7,350+ followers organically, with a single reel reaching 9.1M views.
Pricing
Every engagement gets a custom quote. The ad spend is paid directly to Meta and agreed with you separately.
Questions, answered.
What does a Meta ads specialist do?
A Meta ads specialist plans and runs paid campaigns on Facebook and Instagram. That covers the campaign structure, audiences and budgets, but the biggest lever is the creative, the images and videos people actually see. The job is to find which messages and formats bring customers at a cost that works for the business.
What is a creative system?
A creative system is a repeatable way of producing ads, with set formats (feed, story, reel), hooks, layouts and brand rules, so you can test many variations quickly instead of making one ad at a time. It's what makes ads scale without looking random.
How much should I spend on Meta ads in the UAE?
There isn't one right number. It depends on your margins, your offer and how much testing you want to do. The budget is agreed with you before campaigns start, and the ad spend is paid directly to Meta, separately from my fee.
Do you make the ad creatives as well?
Yes. I design ad creatives in feed and story formats as part of the creative system. You can see a selection of the ScaleHaus creatives in that case study.
How long before Meta ads show results?
The first weeks are for testing and learning. Meta's algorithm needs data, and the creative testing shows which messages work. Anyone promising instant results should be treated with caution, so you'll get honest reporting from the start.
Do I need a website before running ads?
It helps a lot. Ads send people somewhere, and a fast page that matches the ad converts far better. If your site isn't ready, the ads and the landing page can be planned together.
Ready when you are.
Seven short questions and you’ll hear back within 24 hours with next steps and a custom quote.