All workCase study 02
ScaleHaus Diecast
Brand and e-commerce build from zero for a UAE 1:18 and 1:64 diecast store, with a 3D storefront and Meta ads creative strategy.
- Client
- ScaleHaus
- Year
- 2026
- Status
- Live
- Live site
- scalehaus.ae (opens in a new tab)
scalehaus.ae
Role
- Brand strategy
- Logo design
- Visual identity system
- E-commerce UX & UI design
- Full-stack storefront development
- 3D & motion design
- Technical & on-page SEO
- Meta ads: creative system & campaign architecture (ongoing)
Stack
- Next.js
- React
- Three.js
- GSAP
- Lenis
- Shopify
- Vercel
The brief
ScaleHaus sells 1:18 and 1:64 scale diecast models in the UAE. They started from zero, with no name, no identity and no store.
What I did
I handled the full brand and digital build.
- Brand. Shaped the brand strategy, then designed the logo and a visual identity system, down to the gold-on-black type and the "garage" language used across the store.
- E-commerce UX & UI. Designed the storefront experience: catalogue, search, cart, customer accounts and collector features ("My Garage", "My Collection").
- Storefront development. Built a headless storefront in Next.js (App Router, React Server Components), with product media served from Shopify, deployed on Vercel's edge network.
- 3D & motion. Engineered a real-time 3D garage hero in Three.js (WebGL), with scroll-driven motion in GSAP ScrollTrigger and Lenis smooth scrolling.
- Content. Set up a Journal for articles and collector content.
- Technical SEO. Canonical URLs, Open Graph and Twitter cards, Organization and WebSite structured data (JSON-LD) with a sitelinks search box, an XML sitemap, and robots rules that keep private routes (cart, account, wishlist, API) out of search.
- Meta ads. Building the creative system and campaign architecture. This work is ongoing.
Ad creatives
A selection of Meta ad creatives for ScaleHaus, in feed and story formats.
The result
The store is live at scalehaus.ae.
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